Question

Which fashion theory describes how personal influence plays the key role in the transmission of fashion information that relies on two kinds of consumers—innovators and influentials—in popularizing new looks?

Answer 1

This is the trickle across theory. People in each social group tend to look at the "leaders" of their group as a way of determining what is fashionable, and then adjust their views accordingly. Leaders of each group are able to access these styles at various prices at about the same time.