Question

A consumer products company competes around the world primarily by customizing or differentiating its products to meet unique local needs, tastes, or preferences. the company is using a ________ strategy.

Answer 1

A consumer products company competes around the world primarily by customizing or differentiating its products to meet unique local needs, tastes, or preferences. the company is using a multidomestic strategy.

A multidomestic strategy is an international marketing approach. This approach focuses more on advertising and commerical efforts rather than gaining the global support from consumers. They focus their product and adjust it to the country they're in rather than just globally at once.