A couple good questions would be: (assuming it's an experiment) Can it be redone with the same result and can the information being used be cited. Hope it helps!
To recognize this technique, pay attention to the background of the ad or to the story of the commercial. The transfer technique wants you to associate the good feelings created in the ad with the product. For example, a commercial showing a happy family eating soup may want you to associate a feeling of comfort and security with their soup products.
Answer:
The answer is a. reduce memory distortions in self-report measures.
Explanation:
Researchers have developed interval-contingent, signal-contingent, and event-contingent report methods to minimize errors in self-report due to distorted memory, and give a view about the nature of a person’s belief system and perceptions about life.
