For margin of error to be a maximum of 3: 3 = z*(SD / sqrt(n)), where z is the z-score, SD is the standard deviation and n is the sample size. z = 1.96 for a 95% confidence interval, and we are given SD = 15. 3 = 1.96*15/sqrt(n) sqrt(n) = 9.8 n = 96.04 ~ 96 commercials.