Question

The Procter & Gamble Company is a major producer of bar soaps. In fact, Procter & Gamble produces Ivory, Camay, Lava, Safeguard, Zest, and Coast bar soaps that all claim a variety of benefits. These products are part of Procter & Gamble's __________ in bar soaps.
A. product mix.
B. product concentration.
C. product store.
D. product line.

Answer 1

Answer:

The correct answer is A. product mix.

Explanation:

A product mix refers to the references that the same brand or company manufactures and distributes in the market, which may or may not share certain characteristics, basing its strategy on the use of waste or raw material resulting from a given production process. The statement clearly shows that The Procter & Gamble Company has a wide variety of soaps and other similar products, which are offered in the market depending on its previously determined needs.

A typical example of the product mix is milk production, since it has multiple derivatives from the production process such as cheese, yogurt, kumis, etc.

Answer 2

Answer:

D. product line.

Explanation:

It is correct to say that these products are part of the Procter & Gamble product line in bar soaps.

An organization's product line can be defined as a portfolio of products intended for the same group of consumers and which meet similar wants and needs.

This strategy of obtaining a product line brings several benefits to companies, such as the reduction of production costs, market gain, attraction of consumers, customer loyalty and brand positioning.