Answer:
D) publicity to help create a positive image for her firm and its products
Explanation:
Lyla's marketing budget is not very large, so she must find ways to optimize her resources. One way to do this is by getting publicity which generally is free. Publicity refers to getting public attention towards your company or your company's products or services. It creates awareness about your products and it can really influence the opinions of your potential customers. Maybe Lyla can sponsor some public event or competition which is actually much cheaper than mass media advertising and can also be much more effective.
Answer:
Option E It is multiplied by the material unit cost to calculate the per unit carrying cost.
Explanation:
The reason is that the carrying cost which is also known as holding cost is the cost of holding a unit material for a year and this can be calculated as:
Holding Cost is also given in percentage of material price and is calculate by multiplying it with the material unit cost to calculate the holding cost per unit per year.
So the option E is correct.
Statistics
Exports $318 billion (2014 est.)
Export goods Electronics, flat panels, ships, petrochemicals, machinery; metals; textiles, plastics and chemicals (2014)
Main export partners China 27.1% Hong Kong 13.2% United States 10.3% Japan 6.4% Singapore 4.4% (2012 est.)
Imports $277.5 billion (2014 est.)
