Answer: Value
Explanation:
Values are certain standards and beliefs that a person persist towards certain things, action, condition and situation.It defines about priorities and ideals of a person.
Difference in values of India and American is the different standards and principles that people of both the countries persist as per their national ideals, practices ,beliefs and ethics.
According to the question,as cow is signified as holy figure in India , beef hamburger's are not used in McDonald in India.But as American values are different thus, they sell beef hamburgers as per their beliefs.
