Answer: kindly check explanation
Step-by-step explanation:
As a consumer, a number of factors play a number of factors play a major role and guides my purchasing decision. These factors include :
Employment : Being employed or self employed and being unemployed definitely plays a role in one's income level. An unemployed individual may tend to be more conservative when deciding on what or what not to purchase.
Income : Employment has grades which could be defined based on income level of workers, individuals with higher wages or salaries will tend to boast more financial strength than those with meager income.
Prices : Cost of items may be used to interpret quality product in some cases, hence some individuals may be put off by high cost associated to a product while some may be attracted to them.
Interest rate: Interest rates are often unstable and as such may guide an individual's investment plan, by holding on when interest falls and financing when it rises.
Consumer confidence : The contentment individuals derive from using a product may be nurtured through previous experience and hence either builds consumer confidence in a certain brand or a loss or decline in confidence over such product.
