Answer: New-product strategy
Explanation:
Based on the information given in the question, Sarah and her team were at the new product strategy stage of the new product development process.
This is a strategy that is used to develop a new product. The strategy helps to answer questions such as who will benefit from the products, the goals of the company and other necessary details.
Answer:
"b" is not part of the role of a forester.
Explanation:
Answer: Ranking appraisal method
Explanation:
The firm where Gillian work appraises employees using the ranking appraisal method.
Ranking appraisal method: This is a traditional appraisal method in which employees are compared with each other for the purpose of determining their worth. It is the oldest and simplest form of appraisal.
Employees are ranked based on their performance, that is, from the highest to the lowest performing employee or from the lowest to the highest performing employee. The ranking in the form of first position to the last position. Every employee strives to come first and be ahead of each other.
This type of appraisal encourages employees to compete healthily with each other so as to have a better ranking score. Employees become more productive and it increases the business output.
However, it is difficult to appraise employees using the ranking method when there are a large number of employees involved with different behavioural traits.
Answer:
Consumer Insights
Explanation:
After reviewing the existing data on seasonal spending by his company's customers, Lucas decided that he needed to collect new information to address his particular research questions. Lucas will need <u>Consumer Insights</u> data to address the questions in his marketing research study.
<u>Consumer insights research does more than tell you about who your customers are and what they do.</u> It reveals why customers behave in certain ways and helps you leverage that to meet your business goals.
This type of market research can help Lucas<u> anticipate consumer needs, spark innovation, personalize your marketing, solve business challenges, and more.</u>
