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allochka39001 [22]
3 years ago
14

After reviewing the existing data on seasonal spending by his company's customers, Lucas decided that he needed to collect new i

nformation to address his particular research questions. Lucas will need __________ data to address the questions in his marketing research study.
Business
1 answer:
Dominik [7]3 years ago
5 0

Answer:

Consumer Insights

Explanation:

After reviewing the existing data on seasonal spending by his company's customers, Lucas decided that he needed to collect new information to address his particular research questions. Lucas will need <u>Consumer Insights</u> data to address the questions in his marketing research study.

<u>Consumer insights research does more than tell you about who your customers are and what they do.</u> It reveals why customers behave in certain ways and helps you leverage that to meet your business goals.

This type of market research can help Lucas<u> anticipate consumer needs, spark innovation, personalize your marketing, solve business challenges, and more.</u>

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