I'd say it's to set up a clear goal.
Answer:
d. when a company can leverage data from the CRM system to uncover new data.
Explanation:
Market research should be conducted on a regular basis to follow up the initial market research.
"Some companies consider ongoing market research to be crucial to the success of their business. With new technologies, this ongoing research doesn't always require large amounts of funding. Some business owners simply use existing statistics, create blogs, websites and email to get customer feedback and needed market research information. This continual market research allows a company to track sales, spot product or service issues, determine its market share and collect other relevant information pertaining to the sale of its products."
Reference: Moore, Jennifer. “How Often Should You Conduct Market Research?” Small Business - Chron.com, Chron.com, 26 Oct. 2016
Answer:
According to the text attached, when browsing websites, consumer should consider stuff like sponsors, site's purpose, original source of the information offered, community management, organization of the information provided.
Among all those factors, two most important aspects are site's purpose and the original source of the information provided. These two tells a lot about the credibility of the website, if the original source is scientific based, and if the purpose is further more marketing, then that health website is trustworthy.
These aspects are important, because in the Internet there are too much scams, and you have to develop a filter to only feed from those trustworthy websites, even more if it's about your health.
