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3 years ago

Which C of the four C’s of marketing associates with the promotion element of the marketing mix?

1 answer:

7 0

The 4 C's of the marketing mix are: consumer wants and needs/value, cost, convenience, and communication. Communication is the aspect that aligns with promotion when relating the 4 C's to the 4 P'S of marketing. When you promote a product you are using commication to get the product promoted to the consumer. You need to be able to reach your audience so that you can actively promote the production. To communicate you need to have your information together, know how to tailor your pitch, and make sure your audience connects with you and your product.

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"Although Alibaba is competing in the Internet services industry, it has improved its performance by focusing on innovation and

meriva

Answer:

the resource-based model.

Explanation:

Resource-based theory can be understood as one that guarantees a strategic and competitive advantage to an organization through its resources that cannot be imitated and replaced. In the case of Alibaba, its valuable resources that guarantee long-term competitive advantages for the company are the company's ability to offer a wide range of products with significant discounts in relation to competitors, facilities for shipping goods worldwide, etc.

8 0

2 years ago

an automobile manufacturing company has developed an electric car that uses sunlight to charge itself during movement. this new

aalyn [17]

<span>The electric car that uses sunlight to charge itself during movement is a </span>new invention which is a development in the technological component of the general environment of the company. <span>Changes in technological components can be a benefit or a threat to a business. This one is a benefit to the business.</span>

4 0

2 years ago

You purchased five August 13 futures contracts on soybeans at a price quote of 1056′6. Each contract is for 5,000 bushels with t

stira [4]

Answer:

B) $1,187.50

Explanation:

The computation of the total profit or loss on this investment is given below:

Expiration price = 1061'4 = 1061 + 4 ÷ 8 = 1061.50

Quoted price = 1056'6 = 1056 + 6 ÷ 8 = 1056.75

Now the profit is

= (1061.50 - 1056.75) × 5000 × 5

= $1,187.50

Hence, the profit on this investment is $1,187.50

3 0

2 years ago

Do some research on mergers and acquisitions. What were the five largest mergers– acquisitions last year? Make a list of the par

viktelen [127]

Answer:

Mergers and Acquisitions in 2019:

1. The five largest mergers-acquisitions in 2019:

Acquirer and Partner

a. BB&T and SunTrust

b. Schwab and TD Ameritrade

c. Raythem and UTC

d. Newmont and Goldcorp

e. Salesforce and Tableau Software

2. Reasons for the M&A:

a. BB&T and SunTrust - to cut cost

b. Schwab and TD Ameritrade - to save money

c. Raythem and UTC - to become largest defence company

d. Newmont and Goldcorp - to acquire competitive advantage

e. Salesforce and Tableau Software - to boost revenue

3. Some of the M&A transactions do not make any strategic sense. For example, now that Raythem and UTC combined want to form the largest defense company, do they add much to their stockholders returns? Some others acquired to cut cost will experience the huge costs of acquisition, which are, most times, too large to be written off in a single year.

Explanation:

Major financial transactions done at the corporate level for the purpose of consolidating the assets of two or more companies, growing market share, and eliminating competition are called Mergers and Acquisitions (M&A). Consolidation of companies may be achieved through mergers, acquisitions, assets purchase, management acquisitions, etc.

4 0

2 years ago

What are consumer motives?

Marrrta [24]

Explanation:

The motivation for consumption comes from individual needs and desires, which may occur consciously and unconsciously. To meet their needs and wants, people identify and buy products and services that are compatible with their satisfaction.

There are several surveys and studies that seek to identify consumer behavior and explain how the purchasing decision process occurs. One of the most widespread theories in the world is Maslow's theory, which presented a hierarchy of needs that aims to identify a priority system of human needs satisfaction, divided into five parts, which are arranged in order of importance:

physiological,
safety,
love,
esteem and
self-actualization

This theory is of great relevance to help marketers target their strategy according to the priority and need of individuals, including in their campaigns messages that send the consumer a sense of urgency for the product or service, directing marketing communication to the bottom of the hierarchy, which is the consumer's priority.

3 0

3 years ago