1) Using wide-spread universal terms that do not deal with the specific issues at hand. [GLITTERING GENERALITIES]
2) Using broad accusations and negative attacks in order to bring down the reputation of an opponent. [NAME CALLING]
3) "All of these Hollywood stars say that you should vote for Governor Tibet." [TESTIMONIALS]
4) Projecting the image of being one of the common people. [PLAIN FOLKS]
Radio, Television, Telephone, and jazz music are some of the things that profoundly transformed entertainment, education, commerce, and research in the 1920s
Answer:
C. % decrease in cost per click and cost per impression
Explanation:
Generally speaking, an employee advocacy program is a type of marketing technique where the employees of an organization take an active role in promoting the company and its brands. This is done through exposure on social media and outside the internet, with the employees recommending or talking about the brand to their family, friends, and followers.
When running an employee advocacy program, eventually you’ll need to pull data to demonstrate the program’s effectiveness. Some of the metric that the program managers will look at are: how many employees and sales leads have been recruited and generated since the start of the program; how many advocate engagements there are, that is, users who actively engage in brand promotion; social reach, that is, measuring the volume of content being shared to all different social networks; and finally, the volume of website traffic that has been brought by the employee shares. One metric that isn't really important, however, is the <u>% decrease in cost per click and cost per impression</u>. While this data might be valuable to the IT or accounting departments, it doesn't say anything about how the employee advocacy program is going.
