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Snezhnost [94]
3 years ago
10

In an effort to increase customer loyalty, management at Phat International has worked to create a personaldialogue with their c

ustomers. This dialogue will enable Phat to offer products that exactly meet their customers' needs and provide personalized service before and after the sale. Phat International's new strategy illustrates:
A. a production orientation.B. relationship marketing.C. personalized promotion.D. niche marketing.
Business
1 answer:
IRISSAK [1]3 years ago
3 0

Answer: Relationship Marketing

Explanation:

Relationship marketing is a form of marketing where a business tries to create a lasting bond with their customers, done by constant communication with their customers to get feedback of their products/ services.

Phat International is making use of dialogue with their customers to create more loyal customers which is a form of relationship marketing.

You might be interested in
Data mining can support the marketing function by: a. Eliminating the need for a firm to have a billing department b. Billing th
ohaa [14]

Answer:

D. Using customer's past purchase history to send information about related products and services the customer may be interested in

Explanation:

Data mining is the process whereby large pre existing databases are examined with the aim of generating new information. It is the extraction of usable data from a larger set of data. Company usually use this process to turn raw data into useful information that can be applied to their daily activities.

In the case of marketing, data mining helps in extracting useful information from a customer's purchase history in order to identify useful information on goods or services the customer may be interested in or attracted to.

3 0
2 years ago
A process currently services an average of 43 customers per day. Observations in recent weeks show that its utilization is about
love history [14]

Answer:

The correct answer is 31 customers per day.

Explanation:

Consider the current capacity requirement as = x

Management wants to have a capacity cushion = 8%.

So the utilization is required = 100% - 8% = 92%

A process of currently services an average of 43 customers per day and utilization is 90%.

Expected Demand=70%= 70 ÷ 100 = 0.70

Current utilization = 90% = 0.90

Let Capacity requirement = X

Capacity requirement ÷ required utilization  = Expected Demand rate × current service rate ÷ current utilization rate

X ÷ 0.92  = 0.70 × 43 ÷ 0.90

X = 0.70 × 43 ÷ 0.90 × 0.92

= 30.76  or 31

Needed capacity requirement is 31 customer per day.

6 0
3 years ago
Lump-sum taxes are rarely used in the real world because:_______________
labwork [276]

Answer:

c. lump-sum taxes are often viewed as unfair because they take the same amount of money from both poor and rich.

Explanation:

To understand this question, you have to first understand what lump-sum taxes are.

Lump-sum taxes are a system of taxes where everybody pays the same amount of tax no matter their economic status, or their actions. Basically, lump-sum taxes take the same amount of money from the rich and the poor, hugely increasing the burden on the poor and lessening that of the rich.

As an example, a lump-sum tax of $100 would require everybody to pay $100. To a person earning, say $120, that would be a huge hit, and be a huge burden on his normal life. However, to a rich person who earns, say, $10000, that would be much more easier for the rich person.

Hence, lump-sum taxes are often viewed as unfair because of the unfair advantage the rich have over the poor in tax-paying.

Hope this helped!

4 0
2 years ago
Green Gardens sells gardening and landscaping goods and equipment. The marketing department places an unmanned machine in the st
Dennis_Churaev [7]

Answer:

A) kiosk marketing

Explanation:

kiosk marketing -

The marketing strategy , which a kiosk is used , is known as kiosk marketing .

A kiosk , is a temporary booth operated by one or two people, which is used to attract people, specifically placed in a crowded place, for marketing purpose .

Kiosks are placed in places like , malls , busy street  etc .

Hence , the company , Green gardens set up kiosks in order to attract people and increase their customers and thereby increasing their profit .

6 0
3 years ago
What is generally true about savings vehicle
disa [49]
<span>If you're likely to be dipping into some of that money to fix the house, take a vacation, or buy holiday presents, don't put too much into a long-term CD. Like savings, checking, and money market accounts, CDs are FDIC insured for up to $100,000

hope this helped XD ;)

</span>
5 0
3 years ago
Read 2 more answers
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