In an effort to increase customer loyalty, management at Phat International has worked to create a personaldialogue with their c

Question

3 years ago

10

In an effort to increase customer loyalty, management at Phat International has worked to create a personaldialogue with their c

ustomers. This dialogue will enable Phat to offer products that exactly meet their customers' needs and provide personalized service before and after the sale. Phat International's new strategy illustrates:
A. a production orientation.B. relationship marketing.C. personalized promotion.D. niche marketing.

Business

1 answer:

IRISSAK [1] · Answer 1 · 2022-04-16T13:06:58+03:00

Answer: Relationship Marketing

Explanation:

Relationship marketing is a form of marketing where a business tries to create a lasting bond with their customers, done by constant communication with their customers to get feedback of their products/ services.

Phat International is making use of dialogue with their customers to create more loyal customers which is a form of relationship marketing.