Question

In an effort to increase customer loyalty, management at Phat International has worked to create a personaldialogue with their customers. This dialogue will enable Phat to offer products that exactly meet their customers' needs and provide personalized service before and after the sale. Phat International's new strategy illustrates:
A. a production orientation.B. relationship marketing.C. personalized promotion.D. niche marketing.

Answer 1

Answer: Relationship Marketing

Explanation:

Relationship marketing is a form of marketing where a business tries to create a lasting bond with their customers, done by constant communication with their customers to get feedback of their products/ services.

Phat International is making use of dialogue with their customers to create more loyal customers which is a form of relationship marketing.