Question

The total sales of a product, by all competitors in the industry, is:____.a. highest in the introduction stage.b. lowest in the market maturity stage.c. highest in the sales decline stage.d. lowest in the market growth stage.e. lowest in the market introduction stage.

Answer 1

Answer:

The total sales of a product, by all competitors in the industry, is:____

e. lowest in the market introduction stage.

Explanation:

The product life cycle refers to the time period when a product is first introduced to a market until it exits the market.  There are four main stages in a product life cycle.  They include introduction, growth, maturity, and decline.  It is during the introduction phase that the total sales are lowest.  The low sales are witnessed again during the latter stage of decline.   The highest sales are achieved during the maturity stage.