Question

Individuals frequently purchase products thought to be used by a desired group in order to achieve actual or symbolic membership in the group. This type of group is referred to as a(n) _____.

Answer 1

Answer:

aspiration reference group

Explanation:

Aspiration reference group -

It refers to as one of the bifurcation of the reference group , where the person whom a person looks forward to be associated , but does not belong , is referred to as the aspiration reference group .

A reference group is the one which the individual or any specific group want to get associated .

Hence , from the given information of the question ,

The correct answer is aspiration reference group .