Question

Derek just posted an entry in his blog talking about how happy he is with his new GoPro camera. In the blog he also posted videos that he took with the camera. As a customer of the product, which facet of the 4E framework for social media is Derek most exhibiting?

Answer 1

Answer:

educating

Explanation:

Social media has become an important marketing and advertising social platform. Anybody can promote or exhibit a product in the social media.

When we do marketing of a product, 4E comes in. The 4E framework of social media includes :

1. E -- excite

2. E -- educate

3. E -- experience

4. E -- engage.

By posting a blog in the social media about the use of a new GoPro camera, Derek is using the educate facet of the 4E framework. By doing this he is educating the viewers and readers about the specification and functions of the new camera and also about its offerings.

Thus the answer is "educating".