influences like motivation and learning and influences like reference groups and culture impact a consumer's d

Question

3 years ago

11

influences like motivation and learning and influences like reference groups and culture impact a consumer's d

ecision to buy. A) Sociocultural; psychological B) Psychological; sociocultural C) Situational; psychological D) Psychological; situational

Business

2 answers:

kogti [31] · Answer 1 · 2022-04-13T10:42:33+03:00

Answer:

The correct answer is B) Psychological; sociocultural.

Explanation:

Social influence is a social psychological process in which one or more people influence the behavior, attitude, feelings, opinion and / or attitudes of others. In this process, factors such as persuasion, social conformity, social acceptance and social obedience are taken into account.

vredina [299] · Answer 2 · 2022-04-13T12:38:19+03:00

Answer:

B) Psychological; sociocultural

Explanation:

The psychological factors that influence an individual's buying decision process are divided into:

motivation: what drives a consumer to develop a purchasing behavior
perception: how and individual selects and interprets the information he/she receives
learning: we learn through our actions
beliefs and attitudes: the convictions about something that influence the individual's purchasing behavior

The sociocultural factors that influence an individual's buying decision process are divided into:

reference groups: other people that an individual sees as his/her personal standard
family
social status

________ influences like motivation and learning and ________ influences like reference groups and culture impact a consumer's d

influences like motivation and learning and influences like reference groups and culture impact a consumer's d