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harina [27]
3 years ago
11

________ influences like motivation and learning and ________ influences like reference groups and culture impact a consumer's d

ecision to buy. A) Sociocultural; psychological B) Psychological; sociocultural C) Situational; psychological D) Psychological; situational
Business
2 answers:
kogti [31]3 years ago
4 0

Answer:

The correct answer is B) Psychological; sociocultural.

Explanation:

Social influence is a social psychological process in which one or more people influence the behavior, attitude, feelings, opinion and / or attitudes of others. In this process, factors such as persuasion, social conformity, social acceptance and social obedience are taken into account.

vredina [299]3 years ago
4 0

Answer:

B) Psychological; sociocultural

Explanation:

The psychological factors that influence an individual's buying decision process are divided into:

  • motivation: what drives a consumer to develop a purchasing behavior
  • perception: how and individual selects and interprets the information he/she receives
  • learning: we learn through our actions
  • beliefs and attitudes: the convictions about something that influence the individual's purchasing behavior

The sociocultural factors that influence an individual's buying decision process are divided into:

  • reference groups: other people that an individual sees as his/her personal standard
  • family
  • social status

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