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erica [24]
4 years ago
10

Companies such​ as IBM, Walmart, and Google now look beyond economic gain​ and, in their marketing​ strategies, they also consid

er the​ well-being of​ customers, the depletion of natural​ resources, the viability of​ suppliers, and the interests of the local community. This reflects which marketing​ philosophy?
Business
1 answer:
sveticcg [70]4 years ago
5 0

Answer:

The societal marketing concept                

Explanation:

Societal marketing refers to the marketing idea that maintains that a firm should make creative decisions not only through taking into account the needs of customers, the criteria of the corporation, but also the lengthy-term interests of society.

The principle of societal marketing holds that the role of the company is to assess a target market's desires, wishes and preferences and to produce the desired satisfactions more effectively and efficiently than rivals in a manner that maintains or improves the very well-being of all individual consumers and general society.                  

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A _______________ is a supply chain whose members act like a unified system.
Anvisha [2.4K]

Answer:

e. Vertical marketing system.

7 0
3 years ago
Your firm is considering a project that will cost $ 4.548 million up​ front, generate cash flows of $ 3.50 million per year for
Alika [10]

Answer:

(a) It will have multiple IRRs

(b) The MIRR calculated is 10.18% . Going by MIRR result , this project will only generate returns that is equal to cost of capital(10%)  .If there are other avaible more viable projects, it should be rejected ( Please see attached computation).

Explanation:

(a) The multiple IRRs occurs when cash flows change sign and result in more than one value for the IRR.

Application of IRR to value an investment is only suitable when the project has normal cash flows, i.e a negative initial cash flow (i.e initial investment) followed by a series of positive cash flows.

In this scenario, we have negative cash flow of $6m  in year 4 which occured after positive cash flow of $3.5m per year from year 1 to 3. This typically make IRR unreliable. To overcome this limitation , we can use Modified Internal Rate of Return (MIRR)

(b) Please see attached for more details.

Download xlsx
4 0
3 years ago
How long does Bankruptcy stay on your credit report?
svlad2 [7]

The bankruptcy public record is deleted from the credit report either seven years or 10 years from the filing date of the bankruptcy, depending on the chapter you filed. Chapter 13 bankruptcy is deleted seven years from the filing date because it requires at least a partial repayment of the debts you owe

7 0
3 years ago
Securitas Financial Services is contemplating purchasing and installing a new, expensive computer network. This is the type of e
Vesnalui [34]

Answer:

capital budget.

<u>Multiple-Choices</u>

capital budget.

cash budget.

operating budget.

asset budget.

Explanation:

A capital budget is an estimate of capital expenditure requirements. It is a formal plan that details the fixed assets that a business intends to acquire. A capital budget is part of the annual budget for an organization.

Capital budgets are prepared for assets with a useful life of more than one year. These assets help generate revenue for the business for many years. Capital expenses usually involve heavy cash outflow and are prepared after wide consultations with relevant departments and authorities.

4 0
3 years ago
________ is the ability to raise prices above the level that perfect competition would produce by restricting the quantity suppl
katrin2010 [14]

Answer:

Market Power

Explanation:

Market Power is the ability of firms to raise price above the level of perfect competition price. Perfect Competition charge Price = Marginal Cost, Imperfectly, other imperfect markets charge price > MC.

This power is used by imperfect market structures - monopoly, oligopoly, monopolistic competition. They can use this power because -  they have control over market price, as they comprise a significant part of market supply. Eg : Monopolies usually use 'artificial scarcity' model to maintain a surplus in market & charge higher prices.

8 0
3 years ago
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