Which of the following would probably not make an appropriate call to action?

A local radio commercial costs $600 and reaches an estimated 10,250 listeners. A local cable commercial costs $1000 and reaches

erik [133]

Answer:

b. The cable commercial

Explanation:

CPM or cost per mille is a measure used in advertising to determine how effectively a promotional message is getting to its audience. It is the cost of getting an advert in front of 1,000 people.

In this scenario when we calculate CPM for the radio station

$600 = 10,250 listeners

x= 1,000 listeners

Cross multiply

x= (600 * 1,000) ÷ 10,250 = $58.54

For the local cable commercial

$1000 = 18,500 viewers

y = 1,000 viewers

Cross multiply

y= (1,000 * 1,000) ÷ 18,500= $54.05

6 0

4 years ago

Suppose the comparative balance sheets of Windsor, Inc. are presented here. WINDSOR, INC. Condensed Balance Sheet May 31 ($ in m

umka2103 [35]

Answer:

since there is not enough room here, I prepared the comparative balance sheets on an excel spreadsheet.

Explanation:

WINDSOR, INC.

May 31 2017 2016

($ in millions)

Assets

Current Assets $9,520 $8,720

Property, plant, and equipment (net) $2,010 $1,870

Other assets $1,550 $1,610

Total assets $13,080 $12,200

Liabilities and Stockholders' Equity

Current Liabilities $3,210 $3,320

Long-term liabilities 1,210 1,290

Stockholders' equity 8,660 7,590

Total liabilities and stockholders' equity $13,080 $12,200

Download pdf

4 0

3 years ago

A $1000 par value bond with 5 years to maturity and a 6% coupon has a yield to maturity of 8%. Interest is paid semiannually. Ca

Katarina [22]

Answer:

$918.89

Explanation:

For computing the current price of the bond we need to apply the present value formula i.e to be shown in the attachment

Given that,

Future value = $1,000

Rate of interest = 8% ÷ 2 = 4%

NPER = 5 years × 2 = 10 years

PMT = $1,000 × 6% ÷ 2 = $30

The formula is shown below:

= -PV(Rate;NPER;PMT;FV;type)

So, after applying the above formula, the current price of the bond is $918.89

7 0

3 years ago

Trade restrictions tend to preserve ________ in the protected industries and lead to ________ in other industries.

wolverine [178]

Trade restrictions tend to preserve relatively few jobs in the protected industries and lead to job losses in other industries. Trade restrictions can vary from quotas, embargoes, standards, subsidies, tariffs and more that make it hard to trade (important/export) goods between two companies and also set prices for these. Depending on what is allowed and what is not different industries can benefit from the trade restrictions and some can be harmed by them.

8 0

3 years ago

The standard quantity allowed for the units produced was 4,500 pounds, the standard price was $2.50 per pound, and the materials

katrin2010 [14]

The standard quantity that is produces is multiplied to the standard price. The product is subtracted to the quantity variance and will be divided to the standard price. The product you have acquired will be the units that are produced.

4,500 pounds x $2.50 = 11,250
11,250 - $375 = 10,875
10,875 / $2.50 = 4,350

Answer: There are 4,350 units produced.

7 0

3 years ago