Explanation:
Commercial communication is a process that must be aligned with the strategic objectives that the company wants to achieve through sales.
For it to occur in a direct, clear and consistent way to its target audience, it is necessary for organizations to develop some essential strategies to reach the correct message to pass on to the public and which are the most effective methods to establish the ideal communication.
Some of them are:
-
Development of a commercial management system with a focus on the target audience
- Definition of communication materials that will support content and approaches (e-mails, folders, websites, etc.)
- Systematization of communication with the client identifying essential steps for building the relationship between the company and the target audience.
- Support for the implementation of commercial communication programs.
It is also necessary to follow certain steps in a commercial communication project, such as making the diagnosis, collecting sales and customer information, mapping needs, etc. After the diagnosis, it is necessary to define a strategic plan, its development and the implementation and monitoring, so that the commercial communication actions reach the expected objective.
Answer:
B. A code of ethics tends to elicit less debate about specific actions.
Explanation:
A code of ethics is shorter than a code of conduct, it establishes the general principles and values that a company has. the employees of the company have to act according to this principles. The code of conduct establishes the actions and decisions that are taken according to the employees and company conducts. In general cases, the codes of ethics is the general document that gives the bases for the code of conduct.
A code of conduct is more comprehensive because it includes the rules for every specific situation that may happen in the company, but it does not serve to the general public, it is about internal procedures.
Having this in mind, when there is a problem inside the company, the ethics code does not include the kind of decision that will be taken so it elicit less debate about specific actions; the code of conduct includes the rules and procedures for the specific actions.
Explanation:
In this case, Nike is incorporating corporate governance into its business model, which is defined as a model for managing companies using the best market practices, using transparency, equity and social and environmental responsibility as essential parameters.
Companies today are no longer perceived by society as merely profitable entities, it is a social demand that companies assist in the development of society and minimize their impacts on the environment.
When companies develop programs to support society and sustainability, it guarantees the advantages of being better positioned in the market, attracting more investors, adding more value to its products and services and gaining a strategic and competitive advantage in the market.
Answer:
$11,560
$5666.661
Explanation:
Given the following :
Bill received from accountant = $17,000
This year's marginal tax rate = 32%
Next year's marginal tax rate = 37%
After tax return on investment = 11%
After tax cost of bill is paid in December :
Billed amount * this year's tax rate
$17,000 * ( 1 - 0.32)
= $17,000 * 0.68
= $11,560
B) After tax cost of bill was paid in January:
Billed amount * next year's tax rate * PV factor
From the present value factor table;
PV factor (1 years, 11%) = 0.9009
Hence,
$17,000 * 0.37 * 0.9009 = $5666.661
