Question

Procter & Gamble's brands are advertised in more than 180 countries, with different ad themes in scores of different languages. Overseas divisions are set up like separate companies, with their own advertising departments to coordinate advertising across brands in that division. Procter & Gamble would be a user of:_____________A. global advertising.B. viral marketing.C. standardized advertising.D. foreign media.E. international media.

Answer 1

Answer: Proctor & Gamble would be a user of Foreign media. D is the correct answer.

Explanation:

Since Proctor & Gamble advertise in more than 180 countries they will be using foreign media to advertise their brand. Each country will have different rules and regulations for what can be advertised such as wording and content in commercials. In the United States, companies must comply with the FTC rules and regulations.

Each country will have a different ad campaign going on for the brand. They will base their campaigns on what is a big seller in that country. The brands may have different names depending on the country.