Question

The manufacturer must lead the channel design process regardless of the relative market power and financial strength of the members of the supply chain.
1. True
2. False.

Answer 1

Answer:

The statement is false

Explanation:

Channel design process is the one which is defined as those decisions that involve the development of the new marketing channels where the modification of the existing channels or none had existed before, which requires the market power as well as the financial strength of the members of the supply chain.

Therefore, the manufacturer could lead the process of the design process irrespective of the financial strength of members as well as the market power.