Question

Which of the following is true of the Internet as a medium for branding? a) The Internet is more effective as a media for branding because it has a one-directional communication flow. b) Unlike the radio, the Internet is not an effective medium for branding for large companies. c) Unlike print media, the Internet is not an effective tool for branding. d) The Internet is an effective medium for achieving communications objectives such as consideration and/or evaluation. e) Unlike using television as media, the Internet does not enable service branding.

Answer 1

Answer:

The answer to this question is option "d".

Explanation:

Internet branding describes as a brand management system that allows us to use the Internet as a tool for promoting the products. In other words, we can say that advertising the product on the Internet is known as Digital marketing. and other options are not correct that can be defined as:

• In option a, It does not provide one-directional communication flow.
• The b, c, and e options are not correct, because the internet is an effective medium for branding and it also provides services for branding.