The child has been exposed to a <em>subliminal advertisement</em>. It is a form of advertisement which aims to create an unconscious influence over the target audience by creating subliminal stimuli which appeal to an individual's current needs or goals.
In this case, the advertisement was probably aiming to create a <em>reluctance</em> in the viewers over the use of toilets. They tried to achieve this by depicting the toilet as a monster who is the user. This effectively caused the child to be fearful of the toilet and reluctant to use it.
Mel sent jasper an e-mail message telling Jasper that his wife had been killed in a car accident, and Mel knew this was untrue. Jasper may be able to sue Mel for INFLICTION OF EMOTIONAL DISTRESS.
