Question

Bubble Inc., a chewing gum manufacturer, specifically targets children in its advertisements. In its latest advertisement, the company indicates that Bubble is the only chewing gum that lets you blow "massive" bubbles that won't stick to your face. This statement represents the brand's:A) unique selling proposition.
B) surrogate advertising strategy.
C) unique selling language.
D) intent scale translation.
E) incomplete comparison.

Answer 1

Bubble Inc., a chewing gum advertisement represents the brand's Unique selling proposition.

Explanation:

The Unique Selling Proposition, or Unique Selling Point (USP), is a marketing term that refers to any attribute or feature of a product or service that separates it from the competition and emphasizes its specific customer benefits.

Businesses with a unique selling proposition stand for something particular, and it becomes Bubble Inc., known for. A clearly defined USP can be an important tool for helping Bubble Inc., marketing strategies and concentrate them on setting their brand and goods apart from their competition.