When curt’s catering first opened, the owner decided to target only events at resorts in its geographic region. curt’s catering was using a(n) <u>concentrated </u>targeting strategy.
Concentrated marketing is a marketing strategy in which a company focuses on a specific audience for most or all of its marketing initiatives. Companies that use focused marketing emphasize how their products meet the unique needs of a niche audience.
A marketing segmentation strategy in which we focus all our efforts and resources on services to market segments. Also known as niche marketing.
There are typically four different types of market targeting strategies.
Mass Marketing (Undifferentiated Marketing)
Segmented Marketing (Differentiated Marketing)
Centralized Marketing (Nitch Marketing)
Micro Marketing.
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Answer:
Contribution margin per unit= $14.9
Explanation:
Giving the following information:
Variable costs:
Direct materials= $5
Direct labor= $3.45
Variable manufacturing overhead= $1.45
Sales commissions= $1.35
Variable administrative expense= $0.85
Total variable cost= $12.1
The selling price is $27.00 per unit
The contribution margin is the result of deducting from the selling price all the unitary variable costs.
Contribution margin per unit= 27 - 12.1
Contribution margin per unit= $14.9
Answer:
The correct answer is (D)
Explanation:
Sometimes firms and organisations try to reduce the outstanding stocks in the market. To do so, they purchase back some of those stocks from the open market, such stocks are known as treasury stocks. After that, It is up to the issuer, they can resell it to the public or they can dissolve them completely. After purchasing back, these stocks are no longer considered outstanding.
