As the exercise presents, this theory has received the greatest attention in cross-cultural research. It has been used to both predict and explain many differences across cultures, especially in many aspects of thinking and emotions. The Hofstede’s Cultural Dimensions Theory, briefly described, is used to compare differences in different cultures and countris, trying to determine what is different, what varies. The individualism vs collectivism considers the aspect of integration of groups into societies, where the individualism indicates personal goals, as it's name suggests, and collectivism indicates the importance of being in a group an it's well being.
