Question

You work for a fabric company that sources unique materials from around the world. In the past, you have focused solely on the business of supplying fashion designers with fabric they make into dresses. However, you've recently recognized an opportunity to expand the business by supplying stores like Jo-Ann Fabrics that sell sewing and craft goods to consumers who sew at home.
If you pursue this opportunity, in which direction would your company be expanding?
a. From one reseller market to another.
b. From a commercial market into a reseller market.
c. From a materials market to a reseller market.
d. From a business market to a consumer market.
e. From a fabric market into a home goods market.

Answer 1

Answer:

b. From a commercial market into a reseller market.

Explanation:

It is a commercial marketing following the fact that the marketing organization defines success primarily in terms of financial gain.

This financial gain is the same reason for expansion.

Supplying to other stores who will in turn sell to others makes it a reseller market.