Let's rewrite the expression as
So, if , you may divide both sides by , the equation becomes , and the only solution is , which means that this is not an identity (an indentity is tautologically true, no matter the value of x).
If instead , you are multiplying both sides by zero, so the equation becomes
So, it doesn't matter which value for x you choose, because you will always end up with , which is obviously always true.