Question

A review of the sales, costs, and profit projections for anew product to find out whether these factors satisfy the company'sobjectives is ______________.
f. Test marketing
g. Business analysis
h. Concept testing
i. Product development
j. None of the above.

Answer 1

Answer: Business analysis

Explanation:

Business analysis is the review of the sales, costs, and profit projections for a new product to find out whether these factors satisfy the company's objectives.

Based on the business analysis a company is able to set a marketing strategy for a better promotion of its products. So this step is particularly very important.