Answer:
Market Targeting
Explanation:
This is a process of identifying different segments of a market's attractiveness and identifying a particular one to enter.
It guides towards making the best decision at market selection stage ,that will be of a great value to the organization..
The two basic stages involved are evaluating the market and selecting market target segments and targeting strategy.
Size and growth , attractiveness ,income , accessibility and availability of resources are factors to be considered during the process
Solution :
Expected sales = current sales x (1 + projected sale next year increase)
= 5,700 x (1 + 15%)
= $ 6555
Expected cost = current cost x (1 + projected sale next year increase)
= 4200 x (1 + 15%)
= $ 4830
Taxable income = 1500 x ( 1 + 15%)
= $ 1725
Taxes (34%) = 510 x (1+15%)
= $ 586.5
Net income = sales - cost - taxes
= 6555 - 4830 - 586.5
= $ 1138.5
Calculation of total asset :
Current asset = 3,900 x 1.15
= $ 4485
Fixed asset = 8100 x 1.15
= $ 9315
Total asset = 4485 + 9315
= $ 13800
Calculation of total liabilities
Current liabilities = 2200 x 1.15
= $ 2530
Long term debt = $ 3,750
Equity = $ 6050 + (1138.5 x 0.50 )
= $ 7189
Total liabilities = $ 2530 + $ 3,750 + $ 7189
= $ 13, 469
Therefore the external financial needed is = $ 13800 - $ 13, 469
= $ 331
Answer: Marketing service
Explanation: Marketing services can be defined as those services involving activities like advertising and market research etc. The main focus of marketing is not on advertising the products but to make a demand in the market for the product offered.
In the given case writeon is new in the market hence they need promotion and customer base for selling the product. The advertising objectives that writeon needs can be achieved with the help of marketing activities.
Answer:
personal selling
Explanation:
Personal selling is a type of marketing strategy used when companies encourage their customers to make their experiences public and share their feelings about the product. In this case, the company is encouraging consumer feedback and sharing stories.
