One reason there is a need for integrated marketing communications is that consumers don't distinguish between content sources the way marketers do.
Explanation:
Integrated messaging in marketing is a simple concept. This guarantees the diligent relation of all forms of communication and communications. Integrated marketing communications, or IMC, as we will term it, at its fundamental level, involves combining all promotional instruments in a harmonious fashion.
For example, an IMC is used to convey campaign messages through various channels. This increases the efficiency of activities used to turn foreigners into prospects and customers.
Answer:
False
Explanation:
In simple words, Severance pay can be understood as a salary and/or incentives given to an individual by a company after the job is over. In order to help an individual obtain a new job, severance arrangements can include additional rewards, such as life care and observer ship support.
Thus, the weekly benefits are not included in this and the above statement is incorrect.
Answer:
The answer is letter C, Broker.
Explanation:
In order to know whether Karen's company is a broker. It would be best to define what "Broker" is.
In business, <em>"broker" is defined as a person or a company who acts as a mediator between a buyer and a seller. As an agent, the broker gets commission in every business transaction. He can also represents himself as the buyer or the seller. At this point, he also gets a certain commission. </em>In the situation above, Karen arranges the transaction between the growers and processors of cranberries. At this point, she is acting as a seller and a buyer. She does this on behalf of the other firms. Thus, the answer is letter C, Broker.
<u>Additional Information</u>
Sales Agent- a self-employed salesperson who usually works alone. He obtains orders for companies and receives commission on those orders.
Commission Merchant- a person who buys and sells products. He receives commission for the sales price.
Sales Branch- an independent business which purchases merchandise in bulk from manufacturers. He then processes it and redistributes it to retailers.
Sales Office- this is a location that is used for the purpose of selling. It is often leased.
Answer: True
Explanation: The organizations that are market oriented focus on keeping healthy relationships with their customers and providing them best service for a positive image in the market. The products offered by such organisations are made in such a way that the consumer gets maximum benefit from it and the needs of customers could be satisfied.
Thus, from the above we can conclude that such organisations emphasize on customer satisfaction and needs, therefore, the given statement is true.
