Question

MarketNerd Inc., a marketing firm, is conducting a market research study on consumers' attitudes toward online shopping websites. In order to achieve its research objectives, MarketNerd collects information from several social networking sites and blog posts and uses the information to track consumers' evaluations of various shopping portals and websites. This process is best described as _____. A) attitude tracking B) marketing C) audit risk assessment D) predictive analytics

Answer 1

Answer:

The correct answer is A

Explanation:

Attitude tracking is the term which evaluates or measures the satisfaction degree associated with a product through the process of on going study of the attitudes of the consumer towards the consumer.

In this situation, MarketNerd Inc. who conduct a market research in order to study the attitudes of the consumers in relation to the online websites. This process would be best described as the attitude tracking.