Question

John works for a consumer products company. His job is to use information to identify and define marketing opportunities, evaluate marketing actions, and monitor marketing performance. John's work involves:_______.

Answer 1

Answer:

The correct answer is marketing research.

Explanation:

Marketing research is the process that includes the actions of identification, collection, analysis and dissemination of information with the purpose of improving marketing decision making. Its implementation occurs basically for two reasons: (1) to solve problems, for example, determine the potential of a market; and / or (2) to identify problems, for example, to know why a product does not have the expected consumption. In essence, it seeks to meet the customer thus complying with the first premise of marketing.