<u>Norms</u> tend to be enforced by <u>Group or team</u> to help the group survive, to clarify role expectations, to help individuals avoid embarrassing situations, and to emphasize and identify the group's important values.
Explanation:
Norms are a set of <u>behavioral rule</u> that is to be followed by a Person either individually or in a group or team.
Norms act as a guiding light to the individual.It guide them about the acts that are acceptable and the one's that are not acceptable.
Norms tend to be enforced by <u>group or team members</u>.
<u>Explanation</u>:
Norms are standard rules that are laid to improve the action of doing something or behavior.
Norms are generally laid by the group or team member to clarify the role expectations. It helps in identifying and emphasizing the important values of group.
The group members are sometimes forced to follow the norms to help the survival of the group.
An organization enforces norms to highlight the important values and identity of the organization.
Infiltration marketing occurs when the same business that sales products contributes to blogs and social networking sites as if they were ordinary people in order to praise their products. Just like the exercise describes, Jen and her husband are selling handmade soaps. They try to advertise and show this in the web and the husband (this is where the infiltration occurs) praises her products using a fake identity on various online forums.