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Elza [17]
4 years ago
10

Jessie is watching television and sees an advertisement for a computer. The ad provided detailed information about the computer

for consumers to develop more positive opinions about the company's products. This advertising strategy best illustrates:
Business
1 answer:
Ahat [919]4 years ago
5 0

Answer:

The strategy is best described as the Central route persuasion

Explanation:

Central route persuasion occurs or happen when a person who is persuaded by the content of the message. This route occurs when a person or individual is persuaded by something instead of the content of the message.

In this scenario, Jessie watched an advertisement regarding a computer and that ad is stating the information regarding the computer for consumers to establish more positive opinion regarding the products. So, it is a central route persuasion.

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The substitution effect is the portion of a change in quantity demanded that is due to a change in the relative price of the goo
Serga [27]

Answer:

True

Explanation:

The <em>Substitution Effect</em> is the effect on the demand of a certain product because of variations of the prices of the product or the income of households. The concept illustrates how quantities demanded of a product decrease as the population find other products to substitute it.

6 0
3 years ago
Read 2 more answers
Nelson Mfg. owns a manufacturing facility that is currently sitting idle and is debt-free. The facility is located on a piece of
rodikova [14]

Answer:

The total cost to include in any project analysis should be $1,700,000, which can be apportioned as follows:

Land = $159,000/$617,000 * $1,700,000 = $438,088

Facility = $458,000/$617,000 * $1,700,000 = $1,261,912

Explanation:

The fair market values of the Land and Facility are $438,088 and $1,261,912, being the amounts at which the land and facility could be sold together to obtain $1,700,000.

In project analysis, the relevant cost to include is not the sunk cost of $617,000 ($159,000 and $458,000), but the opportunity cost.

$1,700,000 represents the opportunity cost.

The opportunity cost is the cost that would have been incurred assuming that the land and facility were sold at the first bid.  This represents the bid price for the land and facility.

5 0
3 years ago
Assume the following data for Oshkosh Company before its year-end adjustments:
babunello [35]

Answer:

a. Dr Sales $619,200

Cr Customer Refunds Payable $619,200

b. Dr Estimated Returns Inventory $400,000

Cr Cost of Merchandise Sold $400,000

Explanation:

a. Preparation of the journal entry to record Estimated customer refunds and allowances

Dr Sales $619,200

($51,600,000 × 1.2%)

Cr Customer Refunds Payable $619,200

(To record Estimated customer refunds and allowances )

b. Preparation of the journal entry to Estimated customer returns

Dr Estimated Returns Inventory $400,000

Cr Cost of Merchandise Sold $400,000

(To record Estimated customer returns)

4 0
3 years ago
Allure Company manufactures and distributes two products, M and XY. Overhead costs are currently allocated using the number of u
AVprozaik [17]

Answer:

Option (b) is correct.

Explanation:

Given that,

Total Overhead Cost = $477,000

Number of Units of Product XY = 72,000

Number of Units of Product M = 108,000

Total overhead allocated to Product XY using the current system:

= (Total Overhead Cost ÷ Number of units produced in total) × Number of Units of Product XY

= ($477,000 ÷ 180,000) × 72,000

= $2.65 × 72,000

= $190,800

5 0
4 years ago
Research reported in the harvard business review indicates that it is very difficult to build customer loyalty if a firm is sell
anygoal [31]
I believe this would be the expected product.
hope this helps!
8 0
3 years ago
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