You would like to market an MA plan at a neighborhood pharmacy. What should you keep in mind to comply with the marketing requir
ements for MA plans? Choose one answer.
a. You must set up your table and make marketing presentations only in common areas, but you may accept enrollment applications anywhere in the pharmacy.
b. You may not market in a pharmacy if you are not a pharmacist or do not have the pharmacist’s permission.
c. You must set up your table, make marketing presentations, and accept enrollment applications near the pharmacy counter where people wait for their prescriptions.
d. You must set up your table, make marketing presentations, and accept enrollment applications only in common areas outside of where the patient waits for services from the pharmacist.
You must set up your table, make marketing presentations, and accept enrollment applications only in common areas outside of where the patient waits for services from the pharmacist.
In order to market an MA plan at a neighborhood pharmacy one should make marketing presentations in common areas but accept applications for enrollment anywhere in the pharmacy.
Explanation:
As pharmacies provide directories regarding the distribution of a specific geographical area for customers to enroll under that particular area for MA coverage, the marketers must show their presentations to the neighborhood pharmacies.
But they can accept the application for enrollment anywhere in the pharmacy. Part D coverage suggests customers to apply for enrollment in pharmacies under their network area.
Since they are talking about brand recognition and popularity, I would say D. perception accounts for mediocre products trumping quality. People go with the product they know or they think more people are using because it is perceived as a better product even though it may not be.
In a larger city you have the risk of being in danger more than in a small town because it more busy and has alot more going on which makes it harder to be physical active without getting hit by a car or someone walk or riding a bike.
