The answer is: "social epidemiology" .
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" <u> Social epidemiology </u> i<span>s the study of the causes and distribution of health, disease, and impairment throughout a population."
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Okay, so I think i have the answer to your question, but if not i'm going to put two different answers. Eating nutritious meals is a good example of a healthy short term goal, so is promoting others to and to exercise to get a good advantage to get to the goal. Another example would be running for 5k weeks because that has a stopping point.
So basically, the question is asking for a example of someone working to reach a goal, but doesn't keep that goal, making it not for a life span.
