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AysviL [449]
3 years ago
6

A major goal of integrated marketing communications is to send a consistent message to _____.

Business
1 answer:
Firlakuza [10]3 years ago
4 0

Answer:

Customers

Explanation:

The goal of integrated marketing communications is to revamp the traditional marketing approach by encouraging cohesion and synchronicity among the various modes of communication used by businesses to reach consumers/customers.

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When a company such as home depot provides a loyal customer with a relevant coupon, based on previous purchases through his or h
Kruka [31]
<span>Excite the Customer -Firms use many kinds of social media to excite their customers about an idea, product, or company -mobile applications and games for example -Firms actively use social networks to communicate deals that are likely to excite consumers -Facebook, Pinterest, and Google +</span>
5 0
3 years ago
Although generous disability insurance can help those who have been permanently injured, it can also increase the likelihood tha
emmasim [6.3K]

Answer:

B, Indirect incentive

Explanation:

An incentive is anything that motivates an individual to behave in a certain way. An incentive could range from money to many other things and it is the reason why an individual acts in a certain way.

For example, salary and bonuses are incentives for workers. This makes the worker work better and harder and more efficiently because he/she knows that there is something to encourage him for doing his/her work diligently.

Incentive can be direct or indirect as in the case of the above question.

In the case of the above question, a generous disability insurance can motivate workers to falsely claim to be disabled. This means that the financial implication of the insurance package for disability is most likely the only reason for workers to claim false disability.

Cheers.

4 0
3 years ago
Horten Sporting Goods Corporation makes two types of racquets, tennis and badminton. The company uses the same facility to make
Aneli [31]

Answer:

Horten Sporting Goods Corporation

                                    TR                BR

a. Cost per unit         $66.98        $62.08

b. Price of Badminton Racquets = $80.70

Explanation:

a) Data and Calculations:

                                   Tennis              Badminton

                                Racquets              Racquets

Units produced          70,000                 30,000

Direct costs:

Direct materials      $17.10 per unit      $14.80 per unit

Direct labor             33.50 per unit        23.10 per unit

Category       Estimated   Cost Driver                         Amount of Cost Driver

                          Cost                                                      TR         BR      Total

Unit level       $736,000 Number of inspection hrs   15,900  7,100  23,000

Batch level      353,800  Number of setups                     83       39        122

Product level   152,500  Number of TV commercials       4          1            5

Facility level   630,000   Number of machine hrs  30,600 39,400 70,000

Total           $1,872,300

Overhead Rates:

Inspection  = $32 ($736,000/23,000) per inspection hour

Equipment setup = $2,900 (353,800/122) per equipment setup

TV commercials = $30,500 ($152,500/5) per commercial

Depreciation = $9 ($630,000/70,000) per machine hour

Overhead Allocation:

                                                        TR                  BR                    Total

Inspection  = $32                     $508,800       $227,200       $736,000

                               ($32*15,900)           ($32*7,100)

Equipment setup = $2,900       240,700            113,100         353,800

                                ($2,900*83)            ($2,900*39)

TV commercials = $30,500      122,000            30,500          152,500

                               ($30,500 *4)            ($30,500 *1)

Depreciation = $9                    275,400          354,600         630,000

                              ($9 * 30,600)            ($9 * 39,400)    

Total allocated expenses   $1,146,900        $725,400     $1,872,300

Units produced                        70,000           30,000

Overhead cost per unit         $16.384           $24.18

Cost per unit:

                                    TR                BR

Direct materials        $17.10         $14.80

Direct labor               33.50           23.10

Overhead cost          16.38            24.18

Total cost per unit $66.98        $62.08

Cost of Badminton = $62.08

30% markup =              18.62

Price =                        $80.70

7 0
3 years ago
When the dollar appreciates relative to foreign currencies, it means that:?
Talja [164]
<span>When the dollar appreciates relative to foreign currency means that the exchange rate will favor the dollar and cause a decrease in the the price of imported goods. It also means that travel abroad from the U.S. to the relative countries will increase due to lowered costs.</span>
6 0
3 years ago
On January 1, 2018, Brussels Enterprises issues bonds at par dated January 1, 2018, that have a $3,400,000 par value, mature in
pashok25 [27]

Answer:

a. Record the entry for the issuance of bonds for cash on January 1, 2018.

January 1, 2018, bonds are issued

Dr Cash 3,400,000

    Cr Bonds payable 3,400,000

b. Record the entry for the first semiannual interest payment on June 30, 2018.

June 30, 2018, first coupon payment

Dr Interest expense 153,000

    Cr Cash 153,000

c. Record the entry for the second semiannual interest payment on December 31, 2018.

December 31, 2018, second coupon payment

Dr Interest expense 153,000

    Cr Cash 153,000

d. Record the entry for the maturity of the bonds on December 31, 2021 (assume semiannual interest is already recorded).

December 31, 2021, payment of bonds payable

Dr Bonds payable 3,400,000

    Cr Cash 3,400,000

6 0
2 years ago
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