The company <u>says</u> that no food coloring was involved. Instead, they used a <u>special type </u>of cacao bean and a unique manufacturing process.
<h3>What is a manufacturing process?</h3>
This involves the process of turning raw materials into finished goods with the help of tools, human labor, machinery etc.
In this context, the complete sentence is the company <u>says</u> that no food coloring was involved. Instead, they used a <u>special type </u>of cacao bean and a unique manufacturing process.
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Answer:
flank attack
Explanation:
Based on the scenario being described within the question it can be said that this is an example of a flank attack. This is the marketing strategy that focuses on attacking the different weak points of the competitors in the market. Which is what Colgate is doing by focusing on the one aspect that Pepsodent has not targeted in order to overtake all of their market share on their newly launched product.
<u>Answer: </u>True
<u>Explanation:</u>
To maintain the competitive advantage of the business the managers of international business adapt to local adaptation strategy. International markets have different languages and culture it is necessary to promote business in the local language to reach the target market accordingly.
The multinational companies have their offices, distribution and production in different countries but they maintain same set of policies and procedures which makes decision making quick and easier. Through this way they maintain the global consistency.