If Aneko typically purchases radio and television commercial time slots for local customers. These commercials are examples of <u>measured </u>media.
<h3>What is Measured Media?</h3>
Measured media is a media that comprises of the following:
- Newspaper
- Publishing
- Radio broadcast
- Television broadcast
Measured media is important as it enables business owners to know the best media platform to choose when it comes to advertising their product.
Therefore these commercials are examples of <u>measured </u>media.
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Generally speaking, a
business message expressing negative news (reader will react negatively) should
be organized indirectly. The message should be delivered among other
information and should not stand out. This is only appropriate if it is
practical to deliver the message in this way (immediate action is not
required). A more positive message should be prominent in the communication and
expressed in a more direct way, since it is assumed that the reader will react
positively.
Answer: identify your target audience
Explanation:
Since Frank has identified his strategies and goals, then the next step in the campaign will be to identify the target audience.
The target audience refers to the consumers that are likely to attract new business to Slice of Life Pizza. This is vital for Frank to be able to reach out to more customers and make profit.
The common flaw that was found in research funded by pharmaceutical companies was a lack of transparency.
<h3 /><h3>Why is transparency needed in the pharmaceutical industry?</h3>
It is essential that there is greater awareness, control and review of pharmaceutical research, as this industry directly impacts the health and quality of life of individuals, and must be an ethical and accessible means to the population.
Therefore, the lack of transparency in the pharmaceutical industry can occur due to centralization and conflict of interests, in addition to bribery and fraud, and must be duly fought by control, legislation and punishment for such actions.
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