Answer:
cannibalization
Explanation:
Cannibalization of products refers to a situation where one product of the same company will "eat" (reduce) the sales of another product or products of the same company.
For example, Coke Zero cannibalized the sales of Diet Coke and regular Coke.
People will have more incentive to work and more money to spend
Answer:
More-for-more
Explanation:
A value proposition refers to the value a company promises to deliver to customers if they decide to purchase their product. A value proposition is also a declaration of intent or a statement that introduces a company's brand to consumers by informing the customers what the company stands for, how it is being operated, and why it deserves their patronage.