Answer:A) one year
Explanation: The unbiased expectations theory, also known as the expectation theory aims to estimate how much the short term interest rates will amount to in future. This is based on long term interest rates. Forward rates are used to predict the value of interests in the future based on the values calculated today. A maturity of 1 year has the lowest interest rate because it is not given enough time to grow. Interest rates tend to grow better over a longer period of time. Therefore in terms of expectation theory the longer the maturity the better the chances of interest rate growth.
Given that the logo of the brand is what makes people to buy when they see it, it is an example of a retrieval cue.
<h3>What is a retrieval cue?</h3>
This is the cognitive and the phsyical environment of a person that helps them to recall certain things.
The cue here helps people to but the brand of this drink because they have become so familiar with it.
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