Question

AFLAC, Inc. is implementing a new sales program to encourage customer service representatives to offer additional insurance products to customers who call for service. This is an example of a CRM strategy to earn more revenue from existing customers by​ ________. A. promoting permission marketing B. ​cross-selling C. implementing sales force automation D. using a​ foot-in-the-door technique E. using predictive analytics

Answer 1

Answer:

B. ​cross-selling

Explanation:

Cross-selling is a business technique that consists in offering and selling a new product to an existing customer.

In this case, AFLAC, Inc is using cross-selling because its sales representatives will specifically target customers who already have some sort of service with the firm.

It is important for AFLAC, Inc to offer an additional product that actually enhances the value for the customer. Otherwise, the firm risks disrupting the relationship with its customers, and could even lose some of them.