<span>the four-firm concentration ratio in the u.s. soda market in 2009 are as follows
Coca cola -42.7%
Pepsi - 30.8%
Dr.pepper snapple group - 15.3 %
Royal crown - 2.1 %
From the above data we can clearly find that Coke has an uphill battle—they have huge amounts of marketing muscle, financial resources.Against Coke and Pepsi, guerrilla warfare is the only thing that might work.</span>
Answer :
The owners of a corporation are the __________ (shareholders of the company, board of directors, or management team members). The primary goal of the corporate management team is to (minimize or maximize) the shareholder's wealth by __________ (minimizing or maximizing) the company's (employee retention and efficiency, company's stock price, or company's production costs) over the long run.
Explanation :
Shareholders are the primary owners of the company who have company's common stock with expectation on their investment in form of dividends and share appreciation.
The primary goal of the corporate management team is to maximize the wealth of their principal (shareholders) who have entrusted them with their fortunes .
Shareholders' wealth maximization objective is achieved when management team invest in a viable project or reduce the operating costs of the company.
