A market segment is a subgroup of people or organizations that have one or more characteristics in common that cause them to have the same product needs. Everyone needs water to drink, but does everyone need bottled water? For companies to successfully reach their precise customer, they need to divide a market into similar and identifiable segments through market segmentation.
The main reason companies divide markets into identifiable groups is so that the marketing team can create a custom marketing mix for the specific group. For example, Farmer Joseph realized early on that not everyone would purchase his expensive organic produce. He did not want to exhaust his financial budget by advertising to the masses. Instead, he identified his target market and created a specific marketing plan to communicate effectively with his prime customers.
His target market consisted of females age 18-65, with an income of $50,000+, who have healthy eating habits and who are concerned about pesticides. His plan consisted of ad placement in local women's magazines, newspapers and also email blasts to a list that he formulated with age and income specifics. Lastly, he advertised with a local gym about his healthy produce. Marketers have numerous choices in how they can segment a market.
If the farmer had planned on targeting everyone, then the type of segmentation would have been called no market segmentation. The opposite type of segmentation would be if he decided to target based on every individual factor available. This would be called a fully segmented market. Other choices include segmenting just by gender, income, lifestyle, ethnicity, family life cycle, age group, or even a combination-type.
Companies will not survive if the marketing strategy is dependent upon targeting an entire mass market. The importance of market segmentation is that it allows a business to precisely reach a consumer with specific needs and wants. In the long run, this benefits the company because they are able to use their corporate resources more effectively and make better strategic marketing decisions.
Answer:
Cost of completed units = $158,240
Explanation:
<em>Cost of completed units = Cost per equivalent unit × no of units</em>
<em>Equivalent unit = Degree of completion × units of work</em>
<em>Equivalent units of material</em>
( 9200× 100%) + (3000×100%) = 12,200 unit
Cost per equivalent unit of material = $97,600/12,200 units= $8
<em>Equivalent units of labour and overhead</em>
(9200× 100%) + (3000× 25%) = 750
Cost per equivalent unit of labour and overhead
=( 73,630+17910)/9950
=$9.2
Cost of completed units
= $(9.2+8)× 9,200 = 158,240
Cost of completed units = $158,240
- Capital adequacy
- Asset quality
- Management
- Earnings
- Liquidity
- Sensitivity
CAMELS is an international rating system to rate banks, it was created in the United States as a supervisory rating system.
In order to ensure their financial strength, banks have periodic examinations by a Office of the Comptroller of the Currency. Bank examiners issue CAMELS, a numerical rating to the bank as a result of the examination, examiners score each bank in the six factors listed above. Banks score between 1 and 5 in each category (1 being the highest).
Hope this helps, HAVE A BLESSED AND WONDERFUL DAY! As well as a great Valentines Day! :-)
- Cutiepatutie ☺❀❤
Answer:
Net present value when discount rate is 0% = $15,750
Net present value when discount rate is 50% = $4,250
Net present value when discount rate is 100% = $0
IRR =100%
Explanation:
The net present value is the present value of after tax cash flows from a project.
The IRR is the discount rate that equates the after tax cash flows from an investment to the amount invested.
The net present value can be calculated using a financial calculator
Cash flow in year 0 = $-6,750
Cash flow for year one = $+4,500
Cash flow in year two = +18,000
Net present value when discount rate is 0% = $15,750
Net present value when discount rate is 50% = $4,250
Net present value when discount rate is 100% = $0
IRR =100%
I hope my answer helps you
Answer:
A. Selection of the appropriate causal variable Y is important
Explanation:
We have this function, Y = f(X).
From this function we can see that Y is dependent on X. That is, it is a function of X. Y is not a causal variable. A causal variable is a variable that is able to influence the variable of interest. From this question Y is the variable of interest. It is the dependent variable. The independent variable is X and it is the causal variable.
Therefore the incorrect one is Selection of the appropriate causal variable Y is important
