Question

Which of the following statements is true of factors that create consumer attention? ​ a. Surprising stimuli are less likely to get consumers’ attention. b. Contrasting stimuli are extremely ineffective in getting attention. c. Moving objects will get more attention than stationary ones. d. All things equal, a consumer is more likely to pay attention to a weaker stimuli than to a stronger stimuli. e. All else equal, smaller items garner more attention than larger ones.

Answer 1

Which of the following statements is true of factors that create consumer attention. Moving objects will get more attention than the stationary ones

Answer: Correct answer is (C)

Explanation:

Motion plays a very important role in catching the attention of the consumers.An organisation has to work very hard to get the attention of consumers.Sometimes it is tough to gain their attention.Various techniques are used to catch the customer's eye.But the researches have shown that moving objects attract more customers than the stationary one.

Objects in motion are more appealing to our eyes .Like advertisements on television have more influence on consumer's attention rather than advertisement in newspapers which is stationary.

Advertisement is the best way to communicate with the target customers.But if that ad is in motion and has sound also it will remain in the mind of consumer for long time.

So it can be said that movement attract attention and influence the purchase decision.A stagnant sign does not have a same effect as a sign in motion.Moving object has the ability to convince.