Answer:
value proposition
Explanation:
A value proposition refers to the guarantee of meaning that needs to be provided, shared, and remembered. It is a customer trust in how quality (advantage) is always to be provided, perceived, and gained. A value proposition might refer to an entity as a whole, or sections of it, or account holders, or products.
Another aspect of the corporate strategy is to build a value proposition. This Model is depcited on a distinct consumer value proposition," Kaplan and Norton claim. "Customer satisfaction is the foundation of stable wealth creation."
Answer:
B. Holly's statement is normative, but Ben's is positive.
Explanation:
Positive statements are based on objective deduction of what is, or was. It is based on facts. Ben's comment "an increase in the tax on beer will raise its price", is an example of positive statement.
Normative statements are subjective and based on individual values and judgement. In her statement Holly appears to be biased against drinking much. She says "taxes should be increased on beer because college students drink too much." Is a normative statement.
