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Advocard [28]
4 years ago
12

Attitudes stemming from ________ are more confidently held, more enduring, and more resistant to competitors' messages than atti

tudes originating from promotional messages only.
Social Studies
1 answer:
hammer [34]4 years ago
7 0
<span>Attitudes stemming from PRODUCT USAGE are more confidently held, more enduring, and more resistant to competitors' messages than attitudes originating from promotional messages only.
Product usage enables a customer to observe the pros and cons of a product. This increase the level of confidence n the attitude of the customer, towards that product. </span>
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